PennSori. An entirely new online presence for Penn's Korean American a cappella group.
PennSori is the University of Pennsylvania’s premier Korean American a cappella group, known for its characteristic skits and fusion a cappella. As marketing chair for the group, I initiated a complete brand overhaul in order to highlight their warmth and signature vibrant personality. The new design system focused around the group’s colors and its signature logo element, the exploded Korean flag. By utilizing a colorful, warm and vibrant palette, the system is designed to be inviting for new members, and to express a family-like atmosphere in their promotional materials.