Sundae Flowers. De-stigmatizing cannabis with higher education.
Having established a clear and prominent presence with their fashion label, the designers behind Sundae School pushed forward with a new foray into the cannabis market. The product line, labeled “Sundae Flowers,” continues the company’s mission of de-stigmatizing cannabis and highlighting its powerful potential to unlock the creative minds within individuals. Sundae Flowers’ launch was coupled with a complete new brand identity designed by the company’s new creative director Phillip Kim, showing the company’s evolution as both a design studio and a company committed to “higher” education. I worked alongside the studio’s design team to develop the Sundae Flowers website, translating visual mockups into the final consumer-facing website.